|
MSN's?Search?Engine?Beta?algorithm?has?a?lot?in?common?with?Google's?and?Yahoo!'s?algorithms,?but?also?includes?some?subtle?yet?significant?differences.?Wayne?Hurlbert?walks?you?through?these?differences,?and?explains?what?you?need?to?do?to?make?sure?your?website?scores?a?high?rank.
As?everyone?knows?by?now,?the?new?MSN?Search?Engine?has?been?launched?in?a?beta?format.?The?Microsoft?owned?search?engine?has?generated?much?interest?and?discussion?among?the?general?search?using?public?and?the?search?engine?optimization?(SEO)?community.
As?always,?SEO?professionals?are?eager?to?discover?the?wants,?needs,?and?desires?of?the?MSN?Search?algorithm.?How?to?rank?well?in?MSN?Search?is?the?leading?question?of?the?day.?Achieving?high?search?engine?rankings?in?MSN?has?some?similarities?to?the?techniques?already?used?in?Google?and?Yahoo.?As?expected,?the?MSN?algorithm?has?a?few?twists?and?turns?for?SEO?professionals?to?navigate?as?well.
As?with?the?other?major?search?engines,?MSN?Search?requires?good?relevant?content,?and?quality?incoming?links?featuring?keyword?rich?link?anchor?text.?That?said,?there?are?some?differences?and?similarities?with?Yahoo?and?Google’s?preferences.?After?all,?all?search?engine?algorithms,?while?similar?in?many?basic?ways,?are?unique?in?their?requirements?in?other?areas?of?search?optimization.
A?more?holistic?optimization?strategy?stressing?most?of?the?well?known?accepted?SEO?best?practices?techniques?appears?to?be?just?what?the?doctor?ordered?for?MSN.?By?taking?an?overall?approach?to?MSN?optimization,?some?of?the?unique?MSN?algorithm?preferences?will?be?taken?into?consideration,?and?steps?taken?to?have?them?employed.
Perhaps?the?first?and?probably?most?important?aspect?of?the?MSN?Search?Beta?is?the?need?for?good?keyword?rich?content.?Relevance?of?theme?and?topic?appears?to?be?very?important?to?MSN,?as?it?is?becoming?for?Google?optimization.?There?are?also?additional?considerations?for?levels?of?on?page?keyword?density?that?differ?somewhat?from?Google.?On?the?other?hand,?MSN?seems?to?strongly?dislike?keyword?stuffing,?and?will?drop?a?site’s?ranking?accordingly.
As?expected,?links?are?important?to?MSN,?as?they?are?important?to?Yahoo,?and?of?course?to?the?legendarily?link?obsessed?Google?algorithm.?Maintaining?your?important?keywords?on?the?incoming?and?internal?on?site?link?anchor?text?is?important.?That?link?text?definitely?requires?mixing?and?variation?to?appear?as?natural?as?possible?when?crawled?by?the?MSN?spider.
Clean?coding?is?a?must?with?MSN?Search,?as?its?spider?has?a?strong?preference?for?well?written?code.?For?non-programmers?or?website?owners?with?low?levels?of?coding?skills,?that?necessity?could?become?a?problem.?If?a?website’s?code?is?poorly?written,?it?appears?that?MSN?Search?downgrades?the?site’s?search?rankings?heavily.
Like?Yahoo,?MSN?Search?seems?to?still?place?some?importance?on?meta?tags.?Long?fallen?into?disuse?because?of?their?lack?of?benefit?in?Google,?dusting?off?some?meta?tags?appropriate?for?each?page?might?be?beneficial?as?well.
The?MSN?Search?Beta?offers?some?interesting?optimization?challenges?for?SEO?professionals?and?for?website?owners?alike.?As?always,?juggling?the?needs?and?desires?of?all?of?the?major?search?engines?is?not?easy.?Of?course,?no?one?ever?said?it?would?be?simple,?did?they?
As?with?all?of?the?major?search?engines,?MSN?Search?places?heavy?emphasis?on?content.?Whether?that?content?is?on?the?page,?off?the?page,?or?entirely?off?the?site,?care?must?be?taken?to?ensure?that?content?quality?is?maximized.?The?MSN?algorithm?values?content?very?highly,?and?even?allows?for?heavier?than?Google?permissible?levels?of?keyword?density.?In?many?ways,?MSN?Search?is?a?content?oriented?website?owner’s?dream.
Because?of?the?many?benefits?that?accrue?to?a?site?as?a?direct?result?of?more?keyword?rich?content,?it’s?as?good?a?place?as?any?to?begin?your?optimization?efforts.?Keep?in?mind?that?content?not?only?provides?direct?immediate?value?in?the?search?engine?results?pages?(SERPs),?but?also?indirectly?over?the?longer?term,?in?the?form?of?incoming?natural?links.
Since?links?appear?to?be?very?important?to?MSN’s?algorithm,?and?in?that?regard?it?follows?the?Google?link?importance?bias,?it’s?important?to?attract?as?many?organic?links?as?possible.?One?sure?way?to?gain?incoming?links?is?to?provide?interesting?and?useful?content.?Not?only?does?content?add?links,?but?it?also?provides?the?important?keyword?phrases?if?presented?in?many?search?engine?friendly?forms.
Content?arrives?in?two?ways.?There?is?on?site?content?and?there?is?off?site?content.?Both?are?very?important?to?the?MSN?Search?algorithm.?By?including?both?content?strategies?in?your?MSN?optimization?efforts,?the?maximum?ranking?benefits?can?and?probably?will?be?achieved.
Make?certain?that?each?page?has?unique?title?tags?related?to?the?most?important?keywords?on?the?page.?It’s?also?a?good?idea?to?use?the?title?tag?in?the?page’s?meta?tags?as?well,?to?create?a?uniform?themed?appearance?to?the?page?content.
Page?URLs?should?be?static?html,?preferably?containing?a?keyword,?or?even?two?keywords.?Dynamic?URLs?are?less?likely?to?be?indexed?in?MSN,?so?they?are?best?avoided.?That?situation?could?change,?however,?as?the?MSN?search?engine?evolves?past?the?beta?stage,?and?its?algorithm?becomes?more?diversified.?In?that?event,?dynamic?URLs?would?then?be?effectively?indexed.?In?the?meantime,?static?html?URLs?are?a?far?better?option.
Keyword?density?on?the?page,?with?MSN?apparently?preferring?smaller?word?counts,?can?be?slightly?higher?than?in?Google.?Like?Yahoo’s?algorithm,?MSN?is?usually?more?tolerant?of?somewhat?higher?keyword?densities.?Caution?must?be?exercised,?to?prevent?being?seen?as?keyword?stuffing,?resulting?in?a?much?lower?search?engine?ranking.
Keep?the?on?page?themes?and?topics?consistent?and?relevant,?and?make?certain?that?all?of?the?pages?are?linked?together?in?some?way.?Orphan?pages?with?no?outgoing?links?to?other?parts?of?the?website?are?less?likely?to?be?indexed,?resulting?in?a?loss?of?that?page’s?content.?Orphan?pages?also?waste?a?valuable?opportunity?to?use?a?link?with?good?anchor?text?to?benefit?another?Web?page.
Clean?coding?is?a?must?with?MSN?Search,?since?its?spider?has?a?strong?preference?for?well?written?code.?If?a?website’s?coding?is?poorly?written,?it?appears?as?if?MSN?Search?downgrades?the?site’s?search?rankings?heavily.?Be?sure?to?run?the?Web?pages?through?a?validation?program?to?ensure?the?code?is?properly?written.
Double?check?that?all?html?tags?are?closed,?for?example.?The?MSN?guidelines?indicate?that?proper?coding?is?a?factor?in?their?algorithm,?as?it?is?for?all?search?engines.?While?correct?code?is?important,?it’s?highly?unlikely?to?result?in?dramatically?lower?rankings?if?there?are?a?few?coding?problems.?Of?course,?in?some?highly?competitive?keyword?searches,?invalid?code?could?be?a?major?deciding?factor.?Check?the?code?with?a?validator?to?make?sure?it’s?all?correct.
As?with?all?of?the?search?engines,?there?are?subtle?differences?in?the?values?awarded?to?the?various?types?of?links.?It’s?important?to?remember?the?different?algorithms?provide?different?weights?for?links?from?other?sites?and?Web?pages,?links?within?the?site?itself,?and?numbers?of?links?from?a?site?including?site?wide?links.?MSN?Search?is?no?different,?and?includes?its?own?special?link?value?biases.
Internal?site?links?are?important?to?MSN.?Be?sure?to?link?extensively?within?the?site,?using?strong?link?anchor?text?thematically?related?to?the?content?of?the?receiving?page.?While?Google?might?only?give?full?link?credit?to?one?internal?link,?with?the?others?receiving?much?less,?MSN?appears?to?be?much?more?generous?in?that?regard.
A?well?designed?site?map?with?good?link?text?will?ease?the?MSN?spider?crawl?of?the?site?and?ensure?that?all?pages?are?indexed.?Don’t?make?the?directories?too?deep?since?there?is?some?evidence?that?MSN’s?spider?does?not?dive?as?deeply?as?the?Google?spider.?Probably?three?levels?down?is?the?maximum?depth?for?a?complete?crawl?by?the?MSN?bot.
Links?from?external?websites?are?very?important?to?MSN?Search,?as?they?are?famously?valuable?for?Google’s?algorithm.?Not?only?quantity?of?links?counts?for?MSN,?but?quality?is?important?as?well.?Links?should?be?from?theme?relevant?sites,?since?MSN?is?working?with?context?weighted?calculation.?In?effect,?sticking?to?sites?that?offer?a?related?theme?and?similar?topics?will?pay?strong?dividends.
Link?anchor?text?is?very?important?for?high?rankings?too.?Make?certain,?that?the?link?text?has?some?degree?of?variation?to?appear?as?naturally?occurring?as?possible.?Identical?anchor?text,?across?the?board,?raises?red?flags?in?all?search?engines.?MSN?is?no?exception?to?that?rule.
Incoming?links?from?external?sites?gain?benefit?from?quantity?as?well.?Obviously,?the?more?sending?Web?pages,?the?better.?In?the?same?vein,?quantity?of?links?from?within?a?sending?site?is?well?rewarded?by?the?MSN?algorithm.?While?Google?has?lowered?the?value?of?site?wide?links,?MSN?gives?them?very?high?marks.?Instead?of?crediting?only?the?first?one,?as?Google?does,?MSN?considers?all?incoming?links?to?have?values,?and?rewards?them?accordingly.
Optimization?for?the?new?MSN?beta?search?engine?is?best?approached?from?a?holistic?point?of?view.
Think?in?terms?of?overall?optimization.?There?is?a?need?for?fresh?and?informative?keyword?rich?content.?Not?only?will?the?content?provide?keywords?for?search?purposes,?but?interesting?and?informative?content?will?attract?the?always?highly?rewarded?organic?incoming?links.
Links?are?also?important?to?MSN?Search.?Be?sure?to?maintain?a?strong?link?acquisition?program.?With?as?many?of?the?incoming?links?as?possible,?try?to?have?important?keywords,?relevant?to?the?receiving?page,?in?the?link?anchor?text.?As?always,?links?from?theme?related?Web?pages?are?by?far?the?most?valuable.
Make?certain?that?your?code?is?cleanly?written?and?contains?no?errors.?For?assurance?of?its?correctness,?run?it?through?a?code?validator.
Think?in?terms?of?overall?good?optimization?practices,?and?your?site?will?score?high?rankings?in?the?new?MSN?search?engine.
（编辑：李大同）
【声明】本站内容均来自网络，其相关言论仅代表作者个人观点，不代表本站立场。若无意侵犯到您的权利，请及时与联系站长删除相关内容!
|
