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What?is?Google?PageRank,?and?how?important?is?achieving?high?PageRank?when?trying?to?earn?a?high?spot?in?Google's?search?engine??Keep?reading?to?learn?the?answers?to?these?and?many?more?questions.
What?is?Google?PageRank?
Google?PageRank?(one?word)?is?Google’s?measure?of?the?relative?importance?of?a?Web?page?on?the?Internet.?The?numbers?rank?from?0?to?10.?The?higher?the?number,?the?stronger?the?PageRank.
Is?the?PageRank?(PR)?number?for?the?entire?site?
PageRank?is?determined?for?each?individual?Web?page,?as?every?page?on?your?website?has?a?different?PR.?The?site?home?page?is?likely?to?have?the?highest?PR?as?it?will?have?the?most?sites?linking?to?it.?Each?internal?page?will?have?a?different?Google?PageRank.?In?many?cases,?the?PageRank?for?a?very?informative?and?heavily?linked?article?on?an?internal?page?will?be?higher?than?that?of?the?site’s?home?page.
How?is?PageRank?determined?
PageRank?is?calculated?based?on?both?the?quantity?and?PageRank?quality?of?your?incoming?links.?The?higher?the?PR?of?your?incoming?links,?and?the?fewer?outbound?links?there?are?on?a?page,?the?more?PR?is?passed?to?your?Web?page.?For?example,?a?Web?page?with?a?fairly?high?Google?PageRank?of?6,?but?divided?among?many?outbound?links,?might?pass?along?much?less?PageRank?than?a?PR4?page?with?only?one?or?two?outgoing?links.?It’s?best?to?consider?PageRank?transfer?on?a?case?by?case?basis?rather?than?as?an?overall?blanket?assessment.?The?number?of?variables?is?simply?too?high?for?easy?calculations.
Is?each?inbound?link?important?to?the?overall?total?
PageRank?is?a?form?of?a?voting?system.?A?link?to?a?page?is?a?vote?for?that?page.?Higher?PageRank?pages?are?viewed?by?Google?as?more?important.?Their?votes?are?given?more?value?by?Google?--?much?more?value,?in?some?cases.?In?general,?the?more?voting?links,?the?stronger?the?PageRank.
Google?PageRank:?Frequently?Asked?Questions?-?Does?the?number?of?links?from?a?page?make?a?difference??
(?Page?2?of?5?)
The?total?number?of?outbound?links?from?a?page?makes?a?huge?difference?in?the?amount?of?PageRank?transferred?to?each?receiving?page.?A?Web?page?with?ten?outbound?links?sends?one?tenth?of?the?total?available?flow?to?the?receiving?page.?A?page?linking?to?only?one?page?sends?all?of?the?available?PageRank?transfer?to?the?next?Web?page.
How?does?a?page?move?higher?from?one?PageRank?level?to?the?next?
PageRank?is?represented?numerically?from?a?low?of?PR0?to?a?rarely?achieved?high?of?PR10.?PageRank?is?not?a?series?of?equal?steps.?It?is?logarithmic?in?its?calculation.?In?the?same?way?that?the?earthquake?Richter?scale?is?exponential?in?calculation,?so?too?is?the?mathematics?behind?Google?PageRank.?It?takes?one?step?to?move?from?a?PR0?to?a?PR1,?it?takes?a?few?more?steps?to?PR3,?it?takes?even?more?steps?to?PR4,?and?many?more?steps?again?to?PR5,?and?so?one.?Each?level?is?progressively?harder?to?reach.
Does?increasing?the?content?change?the?Google?PageRank?
Adding?fresh?content?doesn’t?provide?a?direct?impact?on?Google?PageRank.?The?transfer?is?entirely?dependent?upon?inbound?links?to?the?page.?On?the?other?hand,?providing?interesting,?informative?and?theme?relevant?content?will?attract?many?natural?one?way?links?to?that?page.?A?fresh?infusion?of?PageRank?arrives?with?each?link.
How?does?theme?relevance?affect?Google?PageRank?
Theme?relevance?refers?to?how?related?to?one?another?is?the?subject?matter?of?two?interlinked?Web?pages.?If?both?pages?discuss?tigers,?then?they?are?highly?theme?relevant.?It’s?thought?that?Google?may?be?implementing?a?system?of?Topic?Sensitive?PageRank,?designed?to?pass?along?varying?percentages?of?available?PageRank?based?on?theme?relevance.?The?more?closely?related?the?pages,?the?higher?the?PageRank?amount?transferred.?
Google?PageRank:?Frequently?Asked?Questions?-?How?does?my?PageRank?increase??
(?Page?3?of?5?)
PageRank?increases?in?a?geometric?manner?similar?to?the?earthquake?Richter?Scale.?For?example,?it?is?harder?to?go?from?a?PR4?to?a?PR5,?than?it?was?to?reach?the?PR4?from?a?PR3.?In?a?similar?fashion,?it's?even?harder?to?get?to?a?PR?6,?than?it?was?to?get?to?PR5?from?PR4,?and?so?on?up.?Each?level?requires?increasingly?more?high?value?incoming?links?than?did?the?previous?level.
How?can?I?find?out?my?Google?PageRank?
PageRank?is?displayed?in?increasing?amounts?of?green?on?a?gauge?on?the?Google?Toolbar.?The?Google?toolbar?can?be?downloaded?for?a?PC?at?http://toolbar.google.com.?The?toolbar?also?displays?a?sampling?of?the?page’s?inbound?links,?but?is?not?considered?a?reliable?indicator?of?current?PageRank.?There?is?no?Google?Toolbar?currently?available?for?a?Mac.?Google?maintains?the?true?PageRank?internally,?and?the?toolbar?display?is?generally?agreed?to?be?very?inaccurate.
How?soon?do?the?backlinks?and?PageRank?show?up?on?my?Google?Toolbar?
It?often?takes?two?full?monthly?updates?for?all?of?your?incoming?links?to?be?discovered,?counted,?calculated?and?displayed?as?backlinks.?Even?then?the?PageRank?displayed?on?the?Google?toolbar?is?outdated.?Google?maintains?the?correct?PageRank?internally?at?their?own?computers.?The?green?line?shown?on?the?toolbar?is?often?very?outdated,?and?very?possibly?entirely?incorrect.
Do?all?of?my?backlinks?get?displayed?along?with?the?PageRank?
Google?only?shows?the?backlinks?it?has?found?and?calculated?for?your?pages?that?have?a?PR4?or?higher.?All?links?are?included?in?the?tabulation,?however.?Like?the?PageRank?display,?the?backlink?display?on?the?toolbar?is?very?misleading,?and?under-represents?the?total?number?of?inbound?links,?making?do?it?yourself?PageRank?calculations?more?difficult.
Google?PageRank:?Frequently?Asked?Questions?-?Do?low?level?PageRanks?help?my?website's?PR??
(?Page?4?of?5?)
All?incoming?links?count?towards?your?total,?but?lower?level?PRs?(0-3)?don't?count?for?much?of?that?total?immediately.?They?will?probably?add?more?PR?later,?however,?as?their?own?PRs?increase,?making?all?inbound?links?valuable.?Keep?in?mind?that?theme?relevant?links?from?theme?related?pages?provide?more?power?in?Google?and?the?other?search?engines?than?unrelated?higher?PageRank?links.?Always?remember?that?PageRank?is?only?one?factor?in?the?search?algorithm.
Should?I?exchange?links?with?low?value?PageRank?pages?
PageRank?should?not?be?your?primary?concern?for?link?exchanges.?Benefits?to?your?readers?of?discovering?new?and?interesting?blogs?and?websites?should?be?your?first?concern.?The?PR?is?simply?an?added?bonus,?and?the?PR?may?rise?over?time.?A?PR2?could?soon?be?a?PR7.?
Can?a?lower?PageRank?page?drain?and?reduce?my?PageRank?
Lower?PageRank?pages?don’t?reverse?or?drain?PageRank.?The?flow?is?always?one?way,?from?the?sending?to?the?receiving?page.?Linking?to?a?lower?PR?page?won’t?lower?your?own?PageRank.?An?exchange?between?two?theme?relevant?pages?might?even?raise?each?other’s?PageRank.?Google’s?linking?system,?in?its?most?basic?form,?is?designed?to?reward?linking?to?other?sites,?but?not?for?establishing?artificial?linking?schemes?to?trick?the?search?algorithm.
Are?60?outgoing?links?to?another?Web?page?too?many?
No,?as?Google?is?only?concerned?with?pages?of?over?100?outgoing?links.?Google?considers?overly?linked?pages?to?be?link?farms,?and?they?are?penalized?as?such.?Your?site?will?not?a?experience?a?problem,?although?each?page?linked?to?your?page?will?receive?only?very?small?amounts?of?PR?flow.
Google?PageRank:?Frequently?Asked?Questions?-?Can?my?PageRank?go?down??
(?Page?5?of?5?)
PageRank?can?decrease?if?you?lose?some?important?links?that?are?no?longer?linking?to?your?site.?PR?loss?can?also?occur?if?some?of?your?linking?partners?also?experience?a?drop?in?their?own?PR,?possibly?setting?off?a?chain?reaction?of?lower?PageRank?all?through?the?immediate?linking?network.
Does?PageRank?leak?away?from?a?page?through?outgoing?links?
PageRank?leak?is?a?controversial?topic?that?has?both?supporters?and?detractors.?Supporters?of?the?PageRank?leak?theory?point?to?the?fact?that?PageRank?is?transferred?from?page?to?page,?resulting?in?a?slight?loss?to?the?sending?page.?As?a?result,?constant?work?to?keep?adding?new?links?is?required?to?maintain?the?existing?PR?level.?The?opponents?of?the?leak?theory?believe?that?failing?to?send?out?links?will?harm?the?page,?as?some?SEO?experts?believes?Google?downgrades?pages?that?fail?to?transfer?PageRank.?They?also?believe?that?outgoing?PageRank?will?return?in?larger?amounts?to?the?generous?linker?than?ever?flowed?to?outside?Web?pages.
Is?it?important?to?have?good?PageRank?
Yes,?as?PageRank?is?part?of?the?Google?algorithm?that?determines?where?your?blog?or?website?will?appear?in?the?search?engine?results.?Higher?PR?pages,?especially?for?competitive?keywords,?will?often?be?listed?higher,?but?high?PageRank?is?only?one?of?about?one?hundred?determining?factors?in?the?Google?algorithm.?It?is?not?by?any?means?the?most?important?factor?in?search?engine?rankings.
Has?the?value?of?PageRank?to?the?Google?algorithm?remained?constant?over?time?
The?importance?of?PageRank?has?declined?over?time?as?well,?so?chasing?PageRank?is?less?important?than?adding?theme?relevant?inbound?links.?Keep?in?mind?that?relevant?on-page?content?of?your?blog?or?website?is?even?more?important?than?PageRank.?If?adding?more?PageRank?remains?a?priority,?strong?content?will?attract?high?PageRank?theme?relvant?links?in?its?own?right.
Has?the?possible?new?link?dampening?filter?affected?PageRank?transfer?
It’s?thought?that?newly?acquired?inbound?links?are?dampened?by?a?Google?filter?that?lowers?their?link?popularity?and?Google?PageRank?flow,?despite?their?theme?relevance.?New?links?are?only?able?to?pass?along?a?percentage?of?their?available?linking?power,?with?that?percentage?increasing?gradually?over?time,?as?the?link?ages.?Eventually,?the?entire?potential?PageRank?and?link?popularity?value?becomes?awarded?to?the?receiving?page.?The?purpose?of?the?new?link?filter?is?apparently?to?lower?the?benefit?of?freshly?purchased?links?to?their?buyers.
Should?I?make?PageRank?values?an?important?factor?in?my?linking?program?
PageRank?concerns?should?be?very?low?on?the?list?of?linking?priorities?for?any?website?owner.?Far?more?important?is?linking?to?pages?that?offer?quality?and?useful?content?for?your?site?visitors.?Taking?care?of?their?needs?should?have?a?much?higher?priority.?Also?to?be?given?more?consideration?is?providing?interesting?and?informative?content?on?your?own?site.?High?quality?content?will?attract?inbound?links?in?a?natural?manner.?Those?theme?relevant?links?will?bring?along?link?popularity?value,?and?of?course?an?additional?boost?of?Google?PageRank.?Even?the?lower?PR?value?transfers?add?up?over?time,?as?PageRank?is?cumulative.?The?more?incoming?links,?the?better,?and?content?is?key?to?attracting?them?to?your?Web?pages.?The?Google?PageRank?will?arrive?as?part?of?the?overall?package.?
（编辑：李大同）
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